Mode of Training:
Topnotch Digital Marketing Institute In KolkataRead Less
Key Highlights of Digital Marketing Course at Webskitters Academy
With the grooming classes of our digital marketing online training courses, we prepare you for the real-world industry of digital marketing and make you the perfect option for recruiters.
360-Degree Career Support
From regular mock tests to encouraging our candidates for polishing their skills while working on practical-based projects, we provide 360-degree career support.
Professionals as Trainers
Get digital marketing training in Durgapur from professionals in the industry. We believe our ex-perts are the best trainers for digital marketing online training courses.
Take our free online Demo Class on digital marketing online training course and gain an idea of our job-oriented digital marketing certification training program.
Flexible Payment Options
Being the best digital marketing training institute in Kolkata, we provide flexible digital marketing course fees in Kolkata for our candidates.
Updated Course Module
At Webskitters Academy, we continuously update our online course module as and when a new trend in digital marketing is introduced in the market.
Our high-class and exclusive digital marketing online training courses provide you with a globally-recognized certificate that gives you an edge over your competitors.
100% Placement Guarantee
Webskitters Academy provides digital marketing courses with a job guarantee. We give you a writ-ten commitment and never leave your hand until you become a specialist in digital marketing.
Work on live project
With our best digital marketing online courses, we boost your capability to work on live projects by giving you exposure to practical-based projects and genuine knowledge of the real-world industry.
Benefits of Our Digital Marketing Course in Kolkata
- Offering advanced digital marketing training courses with the latest curriculums and topics.
- Best digital marketing training institute in Kolkata with wide industry networks and connec-tions.
- Personalized career mentorship sessions to outperform the market competitors.
- Refresh your concepts and improve your skills under expert guidance.
- Our digital marketing advanced tutorial delivers interactive live sessions with industry ex-perts.
- Experience industry-driven hands-on training.
- Our digital marketing training with placement ensures industry readiness assessments for your continuous improvement.
- Best digital marketing training in Kolkata with real-world industry-oriented knowledge and skill.
- Avail of online/offline classes as per your time and preference.
- Our digital marketing training courses with job guarantees bring you to the top recruiters’ notice.
- Having the best digital marketing training in West Bengal we provide a placement guaran-tee. Our placement cell holds your hand until you are placed.
- Dedicated high-performance coaching for your career transition journey.
- Impressive and effective student support is obtainable.
Career Scope of Our Best Digital Marketing Tutorial:
If you wish to develop your career as a professional digital marketing manager, SEO specialist, web analyst, or so on then enrol your name in the best digital marketing course in Kolkata. Webskitters Academy offers the best digital marketing courses in Kolkata and Durgapur to its students. We are known to provide our students with in-depth skills and help them to shape their future by taking hold of the golden opportunities in this sector.
The best way to get apt knowledge of digital marketing is to get trained under the experts and un-veil new opportunities coming your way. Our expert faculty put forward the best training with live projects and hands-on experience. It helps you build up immense knowledge of data analysis, con-tent creation, SEO and SEM, basic designing skill, communication skill, and so on. We aid you to expand your skills in digital marketing and turn you from a novice player to a professional. Learn this course and make your career uprising.
Webskitters Academy offers the best digital marketing course. Join Today!
Digital marketing is the practice of promoting goods and services using online platforms including social media, search engine optimization (SEO), email, and mobile applications. Webskitters is the best Digital marketing institute in Kolkata with placement opportunities at reputed firms. Learn the crucial details of digital marketing from our industry experts and get groomed to advance in your career. Join the leading digital marketing academy in Kolkata, Webskitters Academy, to get familiar with the technical know-how of online branding and marketing strategies.
Basic Computer Knowledge
Introduction to Digital Marketing
- How Online Marketing works
- Customer Engagement Metrics
- Understand the “See Think Do” Framework
- Case Study walk-through and Identification and setting the work plan for Live project
- Develop a working website by adding theme, plug-ins, webpages etc.
- Define website monetization plan
- Setup AdSense on the web platform
- Understand Acquisition channels and conversation metric.
- What is Digital Analytics?
- Understand the Web Analytics Process
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Understand how Google Analytics, Google Tag Manager and Google Data Studio can be used for better understanding of Consumer behaviour.
SEO On-page Optimization
- Understand the major functions of a Search Engine
- What is SEO and its need?
- How to find/choose relevant keywords.
- Using tools and competitor analysis to find the keywords to optimize the website.
- On Page Optimization
SEO – Off page Optimization
- What is the Page Rank? How do you increase this?
- Off page optimization
- Advanced SEO Concepts
- Structured Data
- Local SEO
- Semantic Mark-up
- What is Online Advertising?
- Why Pay Per Click (PPC)?
- Types of Online Advertising : Search, Display, Shopping, Video and Retargeting
- Keyword Research
- Search Campaign – Creation and Optimization
- Monitoring a campaign – Quality Score for keywords & CTR for keywords, Ad copies
PPC and Video Marketing
- Why Display Ads? Isn’t search enough
- What are the different Ad formats
- Display Campaign Creation in AdWords and Finding your target audience
- Video Marketing
- YouTube Channel Creation and Growth
- Video Campaign Creation in AdWords
- Using YouTube videos to redirect traffic to your website
- YouTube video analytics
Social Media Marketing [ SMM ] – Facebook and Instagram
- Social media advantages & other touchpoints
- Selling on social media and content formats
- Consumer POV, Marketer POV & Publisher POV
- Engaging with fans on Facebook and growing organically
- Advertising On Facebook – Creating And Running An Ad
- FB Insights Understanding important metrics to measure audience engagement
- Ad Manager On Facebook
- Instant Articles & Facebook Audience Network
- Why We Need Instagram – And a different approach as compared to Facebook!
- How to grow on Instagram organically
- Advertising On Instagram – Running Ads & Understanding Ad Formats
Social Media Marketing: Content Marketing
- SnapChat Marketing
- LinkedIn Marketing
- Twitter Marketing and Ads
- Pinterest Marketing
- Content Marketing
- Tools used in content marketing
- Content creation and curation tools
- Content automation tools
- What is Affiliate Marketing and how does it work?
- The Different Commission Structures Involved
- Best Practices in setting up an Affiliate Program
- Different type of Affiliates with examples
- Tracking and Attribution Models
- Establishing an Affiliate Network for your website
- How to Sign Up Affiliates for your website
- Setting up your own Affiliate Program
- Email Marketing advantages and When to use it
- How to create a Email Marketing list
- Using Mailchimp
- How to develop an email list
- How to write engaging emails?
- Content writing and A/B testing
- Drip E-mail Marketing
- How to deal with a domain blacklist?
Lead Management and Growth Hacking
- What is lead generation? and different methods.
- Best practices in setting up a lead management system
- How to nurture leads? Case Studies.
- Strategies to convert leads into users of your platform
- Growth Management
- What is Growth Hacking?
- The problem that Growth Hacking solves
- The Lean Marketing framework.
Project Review and Mobile Marketing
- Revise the Online Marketing methods
- Revisit Google Analytics, AdWords, and Facebook insights to identify the improvement areas
- Mobile Marketing
- Why your Website should be mobile friendly
- Responsive v/s Separate mobile portal
- Mobile site vs App
- Getting listed on app stores and App Store Optimization(ASO)
- How to Promote your App
- How to Monetize your App