A Crash Course on Digital Marketing

30th Dec 2015

Want to build up your social following then you need to resort to paid social ads. This marketing channel never let you down whether you are into new product/service launch, social media marketing, grow your following or running a competition. Along with this, the method proves to be quite affordable if you are savvy at customer targeting. Let’s make a few things straight:

Specific social media platforms serve specific functions and users generally behave in a certain way. We must keep in mind that point while we market our products on them. If we make an overtly promotional ad on FB most likely it would not be noticed at all leave behind getting a click.
Regular update of social-media accounts with interesting contents is a must if we want to keep a good following and expand it in long run. Don’t expect people taking up a desert trip without something really interesting in it.
Don’t expect others to follow us if we go on ignoring them. That’s why there should be efforts put behind replying your followers with interesting pieces of information or some quality funny things. Ecommerce brand owners should create a review section. This is a great way to build up brand reputation. Customer care services should also be up-to-the-mark.
It’s not good to create overly promotional posts or share them rampantly. Otherwise, people will unfollow us sooner or later.
It’s a good idea to offer incentives to like a page. We can market it through branding or post shares.

Facebook Ads

Source: https://bit.ly/2VtNDAS

FaceBook offers two ways through which ads can be promoted on it.

1) We can promote existing posts.

2) New ads can be created that show up at News Feed or Column ads.

Something that’s really nice with FaceBook ads is permission to include target audience, the fly, campaign wording, images and budget too.

LinkedIn Ads

Source: http://bit.ly/1RQYlta

We must say that LinkedIn advertisement is not for beginner marketers. Specialized promotional services are offered through its premier services. This too allows two types of options:

1) Creating ads reaching targeted audience. This could be based upon texts, images or videos.

2) Sponsoring an update is also allowed.

Twitter Ads

Source: http://bit.ly/1mph4i8

Ad platform has been launched by Twitter last year. At present 3 types of promotional ads can be paid for like promoted tweets, promoted accounts and promoted trends.

What we opine is if you’re really interested in promoting your products/services through digital media you can choose to learn its tricks yourself through a digital marketing crash course. What you get is independence and options to start your own digital marketing industry. A graduate fresher can take it up as a lucrative career option.

Webskitters Academy is offering you a CDM or Certified Digital Marketing Course that’s of 100 hours duration, flexible as per as your availability.

What’s the Purpose of Course?

For multiplication of your revenue, Digital Marketing course is really beneficial.
No need of minimum education qualification.
Guaranteed placement assistance from certified professionals.

Who would Take your Classes?

Professionals of Sales and Marketing.
Entrepreneurs.
Qualified Students.
Reputed Professionals of Digital Marketing.
Amateur Digital Marketers.

Syllabus

Email Marketing:

Lessons cover up how to create effective users list; how to send them effectively; how to generate quality clicks for them.

Social Media Marketing:

Lessons cover up ways to accurately generate leads, build brands and generate aggregate audience upon social media.

Inbound Marketing:

Learning how to effectively attract and convert clients through different techniques like that of content marketing.

Search Engine Marketing:

Lessons imparting tricks to run effective ads on various search engines.

SEO/ Search Engine Optimization:

Lessons regarding placing a website on top.

Web Analytics:

Learn tricks to measure metrics available through various tools that would influence you to take optimum business decisions.

Special Modules:

Website development, Blogging, YouTube marketing, Affiliate marketing, Developing strategies for digital marketing, Mobile marketing etc.

Training Schedules on Digital Marketing

Part-time course duration: 100 hrs.
Full-time course duration: 80 hrs.

USP of Webskitters Academy

Hands-On Problem Solving: Around 40% of training schedule is dedicated to hands-on problem solution to make you adept with your subject.
Course Material Based Upon Case Study: Latest case study based course is always new. No generalization or preachings. Discussion based classes on particular case studies. How matters shape up in the real world that’s what being focused generally.

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Ayan Sarkar

Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.