Steps to Increase your Ecommerce Conversion Rates through Content Marketing

imgOctober 27, 2015

Optimized Content Marketing

Content marketing when properly done can increase the rate of conversion for your Ecommerce business in a great way and that too for a long term. More or less, we all know this as companies are relying on different ways to boost up their content marketing. Some common ways are regular posts of high-quality contents, reviews, client testimonials, press releases, product related information etc. A new step is recommendation marketing, which shall be dealt in our next blog post.

However, not all is so, entirely simple and experienced digital marketers to commit many slips before charting out a successful content optimization. In this blog, we shall take a quick round of tour to see how well you can optimize the content to reach out to maximum users. Below mentioned are some diverse points to reach out to target audience strongly.

Bunch Of Ways To Reach Out To Quality Audience

Various options to re-target your current customers and engage new ones are as follows:

Develop the content and post them as-

i) Blog posts

ii) PRs or press releases

iii)  Email newsletters

iv) Guest blog posts

v) Podcasts

vi) E-books

vii) White Papers

viii) Case Studies

ix) Power Point Presentations

x) Standard Videos

xi) Micro-videos

xii) Live Presentations

xiii) Webinars

Mobile Content Marketing

E-Commerce giants’ next aim is to cater their customers via smart phones. They are focusing on creation of quality content development for mobile devices.

The trick to develop such contents is that it should be short and to the point set of information so that the commuters can read them on the way to the destination. Such training is necessary wherein short quality contents should directly aim at customers’ wants. In addition loading speed of it should be minimal and it should be connected with translation services for simplification of geopolitical marketing.

Big No To Automated Marketing

Avoid Content Overloading- Please remember that quality content does matter and not the huge quantity. If you are focusing on quantity of contents then quality would be hampered that would be entirely useless as readers are interested to read something new, informative and interesting.

To increase the rate of conversion the content should be informative, interesting and suggestive about your products.

Location Wise Customer Targeting

Geographical targeting makes your product nearer to local markets. Personalized targeting plays the trick of increased E-Commerce conversion ratio. While geographically promoting your products following points should be kept in mind:

  • Connect with your user by providing contents related with local news.
  • Content should be translated to their native language.
  • Geographically personalized apps should be used.
  • GPS monitoring can help you track mobile contents and tailor the content view accordingly.

The holiday season is soon to come and this is the high time to boost up your Ecommerce conversion rate through the implementation of right content marketing procedures. For an impeccable impression on your targeted consumers, take clues from reputed digital marketing course. It offers you innovative ideas and imparts necessary skills to outdo your rivals.

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